SearchTerrain

Local SEO audit

Local SEO audit: find out what's holding your business back

Updated November 1, 2026

A local SEO audit answers two questions: where do you stand today, and what's the most useful thing to fix first? It looks at how customers find you on Google Maps, in Google search and in AI answers, and at the things that drive those results.

Start with the free snapshot below. It takes about 20 seconds and needs no signup. Then use the checklist to see what a full audit covers.

What the free snapshot shows

  • How many searches your website ranks for in Google, and how many are in the top 3, top 10 and top 20.
  • Searches where you're close to page one, with their search demand: often the quickest wins.
  • Your site's link authority compared with the sites you compete with.
  • A short list of findings in plain language.

What the full SearchTerrain audit covers

  • Google Maps rankings from points across every area you serve, for each main service.
  • Your Google Business Profile's visibility, rating and review count against the competitors outranking you at each point.
  • Google rankings for each service in each town, and which page ranks.
  • Website health: crawl errors, broken links, missing titles, slow pages and mobile problems.
  • Backlinks and link opportunities from sites that link to competitors.
  • Whether AI assistants mention or recommend you, and who they name instead.
  • Search Console data on what people actually click.

Turning the audit into a plan

An audit is only useful if it tells you what to do next. SearchTerrain ranks its findings by likely impact and turns them into a short weekly list, like adding a page for a town where you're missing from the map, or fixing the service pages competitors beat you with.

Do it yourself

Prefer to audit by hand? Our local SEO checklist covers the same ground step by step: Google Business Profile, website, reviews, citations, AI search and tracking.

Questions

Is the local SEO audit free?

The snapshot is free and needs no signup. The full audit, with map grids, website health and AI checks, is part of the paid plans, which start with a free trial.

What does the free snapshot check?

Your website's Google rankings, near-page-one opportunities and link authority. It doesn't need access to your accounts.

Does it audit my Google Business Profile?

The full product tracks your profile's map rankings, competitors, reviews and ratings across your area. The free snapshot focuses on your website's search visibility.

How often should I audit local SEO?

A full audit each quarter, with rankings tracked continuously in between.

SearchTerrain

Track it every week, not once

SearchTerrain checks where you rank on Google Maps across your service area, in search results and in AI answers, then tells you what to work on next. Plans from $99 a month. Free for the first 7 days.

See plansRun the free scan

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