Family law SEO: how family lawyers reach clients when it matters

Divorce, separation agreements, child custody and parenting time, child and spousal support, property division, mediation, adoption: each is searched separately. A page for each, explaining the process where you practise, typical timelines and how fees work, gives Google a precise match and reassures a stressed reader.

Use the words your clients use. In Canada that may be "separation" and "parenting time"; in the US, "divorce attorney" and "custody". Cover both the plain term and the legal one.

Many family law clients shortlist firms from the map:

Reviews matter a great deal in family law, but law society and bar rules apply to how you ask for them and what you say in replies. Never confirm someone was a client or discuss their matter in a reply. Ask at the close of a matter, and make it simple.

"How long does a divorce take in Ontario?" "How is child support calculated?" Clear, accurate answers to the questions clients ask, written for your jurisdiction, rank well and bring people to your firm early in their search.

Map rankings depend on where the searcher is standing, so you can lead near your office and disappear a few kilometres away. Check your main searches from points across the whole area you serve every few weeks. It shows where you win, where competitors take the calls, and whether new pages and reviews are moving anything.